Instagram Video has features like trimming, adding filters, and tagging people, which means you can create content that your followers will love and that will help you build a long-term relationship with your audience.
When creating content for Instagram videos, there are some pro tips you need to follow to get the most of it. Read on to learn what to consider when creating a strategy for your videos.
1. Select trending topics for videos
You have complete freedom and authority in choosing the theme for your video. But the question is, will your friends and followers like it? Because of this, you need to be careful about choosing the right concept for these videos. It is always safe to make videos on trending topics.
Since Instagram Video allows you to post long videos, take this opportunity to create more in-depth videos. You can check out Instagram hashtags and Google Trends for hot topic ideas. For example, if most of your friends like superhero movies, you can make a movie review video about the latest superhero movie.
2. Share authentic videos
Always be original when creating a video. If you create a video that mimics other popular content, your friends might be able to watch it, but not until the end. You can get inspiration from others and choose the theme from the trending themes, but the video has to be true to you.
Also, pay attention to the message you want to convey. Your video may have comments that won’t sync with popular views, but always refrain from sharing misleading or inaccurate information. As with combating misinformation on Twitter, it is partly your responsibility to keep such content off Instagram. If there is something that you are unsure of, it is better not to include it in your video.
3. Pay attention to the specifications of Instagram videos
When creating and uploading your content, there are a few things to keep in mind to ensure the best user experience.
First of all, you need to make sure that your video is in MP4 file format and has a minimum resolution of 720 pixels. In addition, the content must last at least 60 seconds to an hour.
If you’re uploading from a mobile device, your video can be up to 15 minutes long. And if you choose to use a computer or laptop, it adds up to an hour.
It’s also worth noting that the file size limits vary depending on the length of your Instagram video. 60-minute videos can be up to 3.6 GB, while 10-minute videos can be a maximum of 650 MB.
With regard to the content itself, consider the following points:
Keep your intro short and get to the point quickly.
Use language that people can relate to.
Use appropriate background and font colors when editing, if you use any.
If you are recording vertically, it should be in a 9:16 format. However, if you want to create horizontal video, keep the 16: 9 ratio.
4. Create a suitable thumbnail
Your thumbnail is what viewers see before the video starts playing. In many cases, users will decide whether or not to watch your video based on this image alone.
You cannot edit the thumbnail if you upload the video and go live. Therefore, you should take the time beforehand to create an appealing cover photo.
The thumbnail should be interesting, with the right lighting and great colors. You can choose any frame of the video as the cover photo. However, if you want your video to look natural, choose a frame that matches the initial view of the video.
5. Add your title, description and hashtags
You can increase the number of people seeing your Instagram video by using a captivating title and description and hashtags.
An ideal length for your video title is 18-20 characters. Meanwhile, the description should state what to expect and give them a reason to start watching.
Use specific and relevant hashtags to help non-followers discover your video. Instead of adding the hashtags in your description, adding them in the comments section will increase traffic.
6. Add a teaser or a preview
Before uploading a video, you have the option to post a preview. If you select this option, users will see a 60-second preview of your video in their feed, even without playing it. It’s a great way to get people to click your video instead of scrolling past it.
This small but effective feature has the power to increase views, engagement, and reach.
7. Add subtitles to your Instagram video
Lots of people enjoy scrolling through their Instagram feed on public transit or in quiet places. If you don’t have headphones with you, don’t watch the video and move on to the next feed item. You need to cater to these viewers by adding subtitles to your video.
Subtitles ensure that your audience can follow, even if they have muted the video. By adding these, you can retain users throughout the process.
8. Focus on creating a series of videos
A creative way to post interesting content is to create a series of videos on a single topic. If what you’re sharing is interesting enough, users will be eagerly awaiting the next piece of content.
Get some innovative content ideas and implement them perfectly in your videos to keep audiences engaged throughout the series. However, if you want to start a series, create a complete strategy for all videos.
9. Make your Instagram video available on Stories and other social feeds
You need to promote your Instagram video across different platforms to drive traffic to your profile from a wider range of sources. It’s also worth keeping the video current by regularly sharing previews on your feed.
You may also want to make sure to share it in your stories and direct message to your friends. In addition to Instagram, you can also share snippets on Facebook and Snapchat.
Entertain your followers with Instagram videos
Creating content for Instagram videos has similar basics to YouTube: you need to retain your viewers if you want to be successful on the platform over the long term.
After reading this article, you should have enough tips to start creating better content. By creating consistent content and learning from your mistakes, you will eventually attract a significant audience.
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