With so many fake reviews plaguing online shopping sites these days, it’s as difficult as ever to confirm a product’s true quality.
Amazon knows all too well that fake reviews compromise the integrity of its site, as a growing number of shoppers are unable to trust others’ opinions about products they are considering purchasing.
The e-commerce giant announced this week that, as part of its ongoing efforts to improve the situation, it is suing two suspected fake review brokers — AppSally and Rebatest — that Amazon claims allows the posting of misleading product reviews for cash or free products .
Amazon claims that the two brokers are “misleading shoppers by letting their members attempt to post fake reviews on stores like Amazon, eBay, Walmart and Etsy,” adding that the goal of the legal action is to to shut down both companies.
“Fake review intermediaries seek to profit by deceiving unknowing consumers and creating an unfair competitive advantage that hurts our selling partners,” Amazon’s Dharmesh Mehta called in a release. “We know how valuable trustworthy reviews are to our customers. That’s why we hold these review scammers accountable. While we prevent millions of suspicious reviews from ever appearing on our store, these lawsuits target the source.”
Amazon said its latest round of lawsuits follows an in-depth investigation into the two review brokers, who together “claim to have more than 900,000 members” willing to write allegedly fake reviews.
The online shopping site said fake review brokers try to evade detection in a variety of ways, explaining how it believes the two companies are operating at the heart of their lawsuits.
Amazon claims AppSally “sells fake reviews for as little as $20 and instructs bad actors to ship empty boxes to people willing to write fake reviews and provide AppSally with photos to upload along with their reviews.” can become. The fraudulent scheme operated by Rebatest only pays people who write 5-star reviews after their fake reviews have been approved by the bad actors trying to sell those items.”
Amazon says it uses machine learning technology and human investigators to deal with fake reviews to keep them off its shopping page.
Highlighting the enormity of the task, it said that in 2020 alone it prevented a staggering 200 million suspected fake reviews from being published on its site, adding that it receives more than 30 million reviews every week.
Want to know how to spot fake reviews on Amazon? Then read these useful tips.
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