According to an interview with a Team Red manager, AMD will increase performance with its RDNA 3 graphics cards.
Tom’s hardware (opens in new tab) spoke to Sam Naffziger, Senior VP, Corporate Fellow and Product Technology Architect at AMD, about the next-gen GPUs (likely RX 7000) and power consumption, among other things.
Naffziger noted that while the demand for better gaming (and computing) performance is increasing while process technology improvements are “dramatically” slowing down, that means: “Performance levels will keep increasing. Now we have a multi-year roadmap of very significant efficiency improvements to flatten that curve, but the trend is there.”
The manager reconfirmed that AMD is expected to make a big performance leap of 50% (or more) with RDNA 3 compared to current RDNA 2 graphics cards – a huge and comparable efficiency gain to the progression from RDNA to RDNA 2.
Naffziger elaborated, “Performance is key, but even if our designs are more energy efficient, that doesn’t mean you won’t improve performance if the competition is doing the same. It’s just that they have to push them a lot higher than we do.”
In other words, Nvidia is pushing power consumption hard to get more raw performance, which means AMD needs to do the same to catch up – so we can certainly expect more power-hungry cards this time around with the RX 7000 range. But of course the key point Naffziger raises is that Nvidia has to go much higher performance-wise with its next-gen Lovelace cards (RTX 4000), while achieving less on the efficiency front (or that’s the expectation – and not only) . here).
Analysis: The cost of keeping up with Lovelace
So, it appears that higher power consumption (or TBPs) can be expected from both AMD and Nvidia with their respective next-gen graphics cards, and that’s something that’s been keeping the rumor mill going for a long time.
At AMD, we’ve seen various speculations on power consumption, including that the RDNA 3 flagship (Navi 31) could hit around 375W or maybe more, possibly up to 450W. Although more recent leaks suggest we’re on the lower end of those scale.
Regarding Nvidia’s power consumption, there have been other worrying theories for a while, including speculation of the RTX 4090 pushing for 600W – although 450W was another more palatable proposed number.
It’s clear enough that the rumor mill is broadly painting the same picture as Naffziger did in this interview, but the concern is that the hint dropped here could point to something a little more power-hungry from Team Red looking to keep up with Nvidia’s pedal -to-the-metal attitude for power and performance.
In the end, if AMD manages to achieve significantly better efficiency, as Team Red RDNA 3 is already battling it out against the RTX 4000, it could impact a GPU purchase decision more than it has in the past given today’s power costs and generally rising utility bills.
The other potential benefits for those looking at high-end graphics cards are a potentially better chance of avoiding the hazard of a PSU upgrade with an RDNA 3 model, or even calming fears that a smaller one might or might not Well-cooled case that doesn’t cope on the thermal front. But let’s not jump to any conclusions just yet…
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