Apple has changed the rules for its subscriptions and changed the way some price increases are handled at the time of renewal.
The tech giant explained the new system in a message was published on its website on Monday evening.
If a subscription currently costs more to renew than your previous payment, you must choose to accept the price increase and continue with the subscription. If you do not agree to the new fee, the subscription will not be renewed.
However, from now on, developers can, under certain conditions, increase the price of a subscription without the customer having to do anything to ensure smooth continuation of the service.
“The specific terms for this feature are that the price increase occurs no more than once per year, does not exceed $5 and 50% of the subscription price, or $50 and 50% for an annual subscription price, and is permitted by local law ‘ Apple explained.
The company said it will continue to notify customers via email, push notifications and an in-app message if a subscription price increases by any amount. The tech giant added that it will also include information on how to view, manage and cancel subscriptions.
In cases where a subscription price violates the above terms, the customer must still choose to accept the higher cost and continue with the service. In other words, if you don’t sign up, your subscription will be terminated.
Apple said it is implementing the new system to prevent disruption for customers who want to continue with a subscription but may forget to sign in. In such cases, the customer would have to go through the necessary steps to re-subscribe. But for small price hikes, Apple now allows subscriptions to continue without the customer having to do anything at all.
As long as price increase notifications are clear and easy to see, the change shouldn’t prove too problematic for customers. However, some may see the new system as a favor to developers – as well as Apple, which also makes money from subscriptions – as some customers may now continue with paid services they might otherwise have given up.
The best advice is to make sure you keep track of your subscriptions, checking them occasionally to make sure they’re still useful, while also checking how much you’re paying for each one. If you’re looking to cancel a subscription you signed up for through Apple, you’ve come to the right place at Digital Trends.
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