Atari is one of the oldest and most recognizable names in gaming and is celebrating its 50th anniversary on June 27th. It initially established its headquarters in Sunnyvale, California, in the vicinity of a number of now-famous tech startups. A throwback to the old location’s retro design, the new logo features the company’s classic branding alongside a semi-transparent “50”. Atari is naming the celebration’s limited-time logo “Borregas,” after the street on which its headquarters are located. According to the company, this design, along with the previously unveiled “Sunnyvale” anniversary logo, will grace the many upcoming company announcements, game reveals, partnerships and merchandising collaborations.
“Design innovation was a fundamental driver and differentiator for Atari during the golden age of video gaming,” said Wade Rosen, CEO of Atari. “Every artist, designer and engineer has challenged himself to achieve creative excellence; it’s an Atari hallmark that lives on to this day.”
Amid the logo reveal, it also looks like an Atari classic is about to get a revival. Corresponding gamer braves, a sequel to Yar’s Revenge is in the works. The information comes directly from Howard Scott Warshaw, who worked at Atari in the 80’s and created the title for the Atari 2600. The interview offered few specific details about the project, except that it apparently gave the green light to proceed. Hopefully we’ll learn more about the game as development progresses.
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