The Covid-19 pandemic has far away to force Hollywood to change the way it looks at movie releases, for better or for worse – and how adapting to this change doesn’t always work amicably. While Disney continues to try his ongoing litigation with Marvels Black widow Star Scarlett JohaHowever, behind closed doors nsson, CEO Bob Chapek has spoken about, as the case shows, how the studio and the entire industry must adapt to the times.
meeting reports that Chapek publicly reports on the situation with Johans. addressedSon – who is suing Disney over an alleged breach of contract regarding the simultaneous release of Black widow In theaters earlier this year and as part of Disney + ‘s “Premier Access” service – during Goldman Sachs’ 30th annual Communacopia conference. But while Chapek wouldn’t name Johansson or her lawsuit directly poor studio valued at $ 122.18 billion while a global pandemic, the studio is now would like to settle down privately).
“We are in a moment when films were presented with a common understanding of what the world would be like because, frankly, it hadn’t changed much,” said Chapek. “Remember, these films were made three or four years ago; these stores closed three or four years ago. Then they will be launched in the middle of a global pandemic where that pandemic itself is accelerating a second dynamic, namely this changing consumer behavior. So we’re just sticking a square pen in a round hole where we have a deal under certain conditions that actually leads to a film that will be released under completely different conditions. “
Chapek is right, as it goes beyond the impact of the pandemic on Hollywood and the theater industry to show how filmmaking has changed – it’s not just hybrid releases, but the platforms that those releases were initially on take place also place. Four years ago services like Disney +, HBO Max, Apple TV + and Paramount + all the big ideas were still in the works, let alone services that suddenly became the big debut platforms for tentpole blockbusters for the studios behind them. Moving towards In-studio streaming and Audiences’ desire to stay home to limit the spread of a deadly virus resulted in a double blow that not even a power like the House of Mouse could predict and prepare when offers for films like that Black widow were created first.
But that’s just an excuse that no one, Disney or anyone else, could see the state of 2020-2021 coming. It doesn’t excuse the way Disney first tried to approach Johanshis son’s complaints, nor is it discussed what the studio will do in this new normal in the future. But Chapek has at least paid lip service to what should be a basic concept for Disney at this point: It should be getting it right by the people who work for it. “Ultimately, we will think about this as we do and plan for our future talent contracts and make sure that is taken into account. But right now we have this kind of middle position where we’re trying to do justice to the talents. I think the talents are trying to get us right and we’re just finding our way to fill the void. Chapek closed. “Ultimately, we believe that our talent is our most important asset and we will continue to believe in it and, as always, we will reward them fairly according to the terms of the contract with which they agreed to us.”
I would say maybe you’re not saying that your offended movie stars have a “callous disregard” for the times we live in is a good place to start believing that these stars are your greatest asset, but then again, I am it wasn’t worth $ 122.18 billion so what do i know.
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