Epic Games and Microsoft have raised over $70 million through Fortnite in-game purchases to be donated to humanitarian aid in the ongoing Russo-Ukrainian war. And it’s another week.
Epic has pledged that from March 20th through April 3rd, all proceeds from real money purchases in Fortnite will be donated to four humanitarian organizations currently operating in Ukraine: Direct Relief, UNICEF, the UN World Food Program and the UN Refugee Agency. The company says that “more organizations will be added to this list in the coming weeks.” Xbox has agreed to partner with Epic and has pledged its net revenue from Fortnite during this period.
in one blog entry Epic clarified that it would not wait for transactions to be fully processed, instead committing to distributing any funds raised “within days.”
Together we have now raised $70 million in humanitarian aid to Ukraine. Congratulations and thanks to everyone + @xbox for participating in this effort! pic.twitter.com/C09uffbjPFMarch 25, 2022
It’s difficult to put that total in context, but if you look at the list of foreign aid granted to Ukraine during this period, the amount Fortnite contributes is more than some small countries. In terms of other companies, this looks to be by far the largest single contributor (meta platforms ie Facebook donated $15M; Amazon $10M; Samsung about $6M), although of course not all donations are financial can or have been quantified – the participation of SpaceX, for example, in offering its Starlink system.
The Fortnite Pledge has seven days left, and you wouldn’t bet on it breaking the $100 million mark — in fact, it might have already, as the $70 million figure is a couple of days now old. Fortnite already appears to be the largest corporate donor to the Russian-Ukrainian conflict, and by the end of the pledge period, the amount will be even higher.
Epic and Microsoft deserve all the credit for this, especially since the former decided to launch the fundraiser concurrently with the release of Chapter 3 Season 2 on 20 skins. Epic will continue to donate proceeds to Ukraine until the promotion ends on April 3rd.
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