Meta as an important aspect of its apps, and the platform is rolling out some new features for the format on Facebook. For one, Facebook is increasing the maximum length of reels from 60 to 90 seconds. Meta extended Instagram Reels’ time limit to 90 seconds last July, but both fall slightly short of the maximum length of a TikTok video, which .
TikTok and Instagram Reels both have ways to sync clips to a song, and Facebook Reels is getting a similar feature called Grooves. Meta says this uses “Visual Beat Technology” and that it automatically syncs and aligns movement with a song’s beat.
Elsewhere, Facebook offers an easy way to create Reels from your memories. You can also use trend templates. This allows you to replace clips from an existing template with your own.