As with the free Mustang Mach-E charging promotion a few years ago, Ford just announced that F-150 Lightning EV owners will be able to charge for free through Electrify America stations, but there’s a big catch.
Retail customers of the Ford F-150 Lightning Electric Truck (all models except Pro) receive 250kWh of free charging through Electrify America. It’s an action that Ford is pushing hard at the moment. However, owners only get 250kWh of free charging, which isn’t very much.
If you do the math, 250kWh of power is just over two full charges on the extended-range Lightning and about three full charges on the standard range. And while that’s a nice little perk, that’s all it is. A small, tiny bonus, especially when you’re probably paying $80,000 for the truck. Here’s what Electrify America had to say:
“Ford F-150 Lightning owners will receive 250 kilowatt-hours of free charging through FordPass Rewards at Electrify America ultra-fast charging stations to kickstart their EV experience with Ford. This included charging benefit is only available to F-150 Lightning retail customers.”
Sure, it’s nice to get the first few EV charges for free and can help F-150 Lightning owners get comfortable with the process, but it’s hardly worth writing home about. It’s similar to getting a $200 fuel card for free with a new vehicle.
The incentive won’t help F-150 Lightning owners much as it only gets them power a few times. However, I see how it could potentially be beneficial for someone who normally charges at home.
If you get a new F-150 Lightning electric truck and add a charger to your home, you shouldn’t have to stop at charging stations at all. However, if you’re running low on battery on a car trip, or don’t have time for a full charge but need to get to work, adding the occasional 20kWh for free sounds good.
In any case, the ad isn’t as good as it sounds. For example, KIA has a similar partnership with Electrify America, but it’s offering all EV owners 1,000kWh of free charging, blowing Ford’s offering out of the water. And Nissan gave several Ariya EV buyers a free 2-year EVgo membership and $500 charging credit.
Basically, when you get your fancy new F-150 Lightning, the first three charges could be free when you stop at an Electrify America charging network.
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