We cover regularly
L’Oréal
‘s tech innovations like the smart
Kerastase Hair Coach
or the
YSL Lipstick Pod
(
Ubergizmo’s Best of CES 2021
). The cosmetics company comes to itself
CES 2023
with
HAPTA
an AI-driven wearable makeup applicator that helps people with limited hand and arm mobility.
HAPTA integrates a technology developed by Truly life sciences, Alphabet’s research organization dedicated to life sciences. Also known as Verily, the company created a Stabilization technique for utensils to help people with limited hand and arm mobility eat more easily.
L’Oreal claims that its goal is with HAPTA is to apply this technology to makeup, which can be challenging even if you don’t have mobility issues. (It took me years of practice to apply my eyeliner reliably).
I looked at the device CES unveiled was a prototype (photo above) and L’Oreal will later launch a product that uses machine learning to enhance the experience by monitoring each person’s specific movement pattern.
The prototype combines built-in smart motion controls and customizable attachments that offer the user enhanced range of motion. Magnetic attachment allows for 360 degree rotation and 180 degree bending. Once the correct position is defined, users can lock custom settings for future use. HAPTA offers one hour of continuous use on one charge, allowing for 10 uses. The built-in battery takes three hours to fully charge.
It’s encouraging to see devices like HAPTA prioritize accessibility. Accessible technology has improved over the years, but often falls short when it comes to everyday tasks that able-bodied people take for granted. The self-stabilizing smart paraphernalia might be a more practical application, but makeup is also an art form that everyone should have access to to express themselves.
“Inclusivity is at the heart of our innovation and beauty tech strategy,” said Barbara Lavernos, Deputy CEO responsible for Research, Innovation and Technology at L’Oréal. “We are dedicated and passionate about providing new technologies for beauty services that expand and fulfill each individual’s ultimate desires, expectations and unmet needs.”
“With HAPTA, we’re taking it a step further by making beauty more accessible to use because everyone should have equal access to it,” he said Françoise Lehmann, Lancôme Global Brand President.
Piloted by L’Oréal-owned Lancôme in 2023, the first iteration of HAPTA focuses on lipsticks and will be followed by more makeup applications.
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