HBO Max is delivering on promises to overhaul its stunning smart TV apps. Both diversity and The edge say WarnerMedia is rolling out an updated one Apple TV app addressing some of the most glaring issues that remain. For one, it’s finally built on a modern platform that should be more reliable than the relatively old HBO Go/Now framework. You’ll also see a new homepage with a scrollable “Hero” banner, the option to skip credits, more control over the My Stuff watchlists, and easier logins.
The new version should hit your Apple TV either this week or next. You can already find the framework in many other HBO Max apps, including Android, PlayStation, Roku players, and TVs from LG, Samsung, and Vizio. Similar revisions are coming to Amazon Fire TV devices and the web.
The buggy Apple TV client was a result of WarnerMedia’s desire to speed up the launch of HBO Max. Instead of building its smart TV apps from scratch, the media company has repurposed its HBO Go and HBO Now apps to reduce development time. According to Sarah Lyons, WarnerMedia’s executive vice president, the company knew it needed to “retrofit” the app to modernize it and accommodate both international expansion and more content.
That rushed approach may not have helped HBO Max’s initial growth. look estimated that the service had 7 percent of the global streaming market share in February, versus 17.6 percent for Disney+. While we wouldn’t expect an increase in demand related to the new apps, they could help HBO retain subscribers who might otherwise be frustrated enough to leave.
This article was previously published on Source link
