If you’re curious about how much engagement your tweets are actually getting when using Twitter, you might want to take a closer look at your Tweet Analytics. The number of “likes”, retweets or comments can only give limited information about how your tweets are received. But viewing your Tweet Analytics can give you a better idea of how well your Tweets are reaching your audience.
To view your tweet analytics, you need to visit your account’s Twitter Analytics dashboard, which not only shows the like and retweet stats of your tweets, but also more detailed tweet metrics like impressions and account metrics like follows and mentions. In this guide, we’ll show you how to access your Twitter Analytics dashboard and individual Tweet metrics. We also answer some of your questions about Twitter Analytics.
The Twitter Analytics Dashboard is a webpage that is updated daily and provides a wealth of information about your Tweet activity and how other Twitter users are responding to your Tweets. When you first open the dashboard, you’re presented with the Home tab, which shows a 28-day summary of your Tweet activity and account metrics. The analytics dashboard shows you current trends, e.g. B. how often you tweet, how many impressions your tweets have received, how many profile views you’ve had, the number of mentions you’ve received, and your current number of followers (including whether or not those numbers have increased recently or fallen).
If you scroll down the Home tab of your dashboard, you’ll see monthly statistical summaries of your Tweet activity. In these monthly summaries, the dashboard actually highlights your top-performing tweets and mentions, and shows you who your top followers are. You’ll also see more general statistics about your Tweet and account activity.
When you click the tweets tab you’ll see a chart showing you the number of impressions your tweets received over a 28-day period. Impressions are the number of times your tweets have been seen by other users. If you scroll down tweets Tab you will see your individual tweets listed with the following metrics for each tweet: impressions, engagements (how often other users engage with your tweets via actions like clicks and likes) and engagement rate (i.e. the number of engagements divided by the number of impressions). ). You can also click on each tweet listed to view a more detailed tweet activity screen, giving you a further breakdown of your interactions.
On the right side of the screen, you’ll see the Engagements column, which gives you charts of various metrics like engagement rate, link clicks, and replies.
Yes, in most cases you don’t need to have a specific type of Twitter account to access the Twitter Analytics dashboard. That means you don’t need to have a Blue Check account, and it doesn’t appear to require a Twitter Blue subscription either. In general, any free, regular Twitter account should be able to access the Twitter Analytics dashboard as long as it meets the few basic requirements listed below.
According to Twitter’s help guide on the subjectThese are the requirements to be able to use the Twitter Analytics Dashboard:
- The account must be at least 14 days old.
- It must not violate Twitter’s ad policy.
- It cannot be a deleted, suspended or restricted account.
- The account must primarily tweet in one of the languages listed in the Twitter Help linked above. Examples of such languages are English, Spanish and Japanese.
You can access the full Twitter Analytics dashboard from the Twitter desktop website. Just follow the steps outlined below.
Step 1: Go to Twitter.com and log in to your account if you haven’t already.
Step 2: Once you are logged in, select More.
Step 3: Choose from the menu that appears analytics. Another browser tab should open and display your Twitter Analytics dashboard.
Unfortunately, the full Twitter Analytics dashboard is not available on the mobile app. But while you can’t view the Twitter Analytics dashboard on the mobile app, you can still view the analytics for each of your individual tweets. That’s how it’s done:
Step 1: Open the mobile app and navigate to your desired tweet. It must be a tweet that you wrote (i.e. either a regular tweet or a quote tweet that you wrote).
Step 2: At the bottom of this tweet, where all the other retweet and like icons are, select the icon that looks like a bar graph (three vertical lines of different heights). This opens a Tweet Activity screen for this tweet.
Step 3: On the Tweet Activity screen, you’ll see limited Tweet engagement stats like number of impressions, number of interactions, and number of new followers received from that Tweet.
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