One of the ways Instagram content creators are making money using the app is by finding sponsors who could pay them to post. However, the question arises, how do these creators find sponsors in the first place? Cold calling might help, but we imagine it would be better if there was an easier way.
It turns out that Instagram is trying to do just that because the company has announced it will be working on tools that will make it easier for YouTubers to work with brands who are ready to sponsor them. These tools allow YouTubers to express their interest in the brands they may want to work with, and brands can also use this tool to find YouTubers who match their image.
Instagram is also working on a separate inbox for sponsors, which means it will be easier for YouTubers to identify messages sent to them by a potential sponsor rather than getting lost in the sea of messages some YouTubers receive. These tools are still in the early stages of development and only a handful of brands and YouTubers are taking part as a test. However, we assume that these tools will be expanded to other brands and YouTubers in the future.
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