Were you upset that Instagram’s shopping obsession relegated the “new post” button to a corner? You’re not alone. Instagram has uncovered a home screen update due in February that pivots the shop tab and moves the create button back to the middle of the bottom navigation bar. This in turn moves the Reels tab to the side.
Adam Mosseri of the social network added in a video that shopping continues to exist in your feed, reels, stories and ads. There just won’t be a dedicated tab for it. The section usually offers targeted recommendations to encourage shopping beyond the usual mid-feed offers.
Instagram started testing the new design in September. In a video to announce At launch, Mosseri characterized the update as an attempt to “simplify” the service and focus on connecting people to the “things they love.” Insta reminds that it is a social network, to put it bluntly.
However, the change may also be part of a larger shift in strategy. When The edge Remarks, The information claims having seen an internal memo in September that suggested Instagram would be scrapping many of its shopping features. Instead, the site would focus on commerce efforts more “directly” linked to advertising revenue. Simply put, the shopping push doesn’t seem to have helped – this would boost Meta’s bottom line when pivoting to the Metaverse.
It’s also about competition. TikTok, the inspiration for numerous Instagram features, still features a prominent “New Post” button. This placement is of course no guarantee of success, but this platform has continued to develop despite Instagram. It had about 1.64 billion monthly active users as of October. according to to Data.ai numbers. The rethink at Instagram could encourage more posts, not to mention give potential converts a more intimate experience.
This article was previously published on Source link
