After three vehicles since entering the market in 2019, Kia India is now preparing its fourth model for market launch – a brand new medium-sized MPV code-named “KY”. Since its debut over two years ago, the Korean automaker has launched the mid-size SUV Kia Seltos, the compact SUV Kia Sonet and the MPV Kia Carnival. The latest addition to the line-up, the Kia KY MPV, celebrates on the 16th period) of 2022.
“We are pleased to announce that Kia India will launch its new product ‘KY’ in the first quarter of 2022. With KY we are starting our next phase of growth in India to consolidate our business and activities, ”said Park.
Given the high demand for a practical and emerging family car with advanced futuristic technologies, Kia designed the KY MPV – which will be smaller than the Carnival and closer to the Seltos in terms of size – to add the spaciousness of a multi-purpose vehicle with the road presence of an SUV and assumes that this will create a segment that does not exist today.
“With KY, we will concentrate on addressing the unmet need for an innovative, inspiring experience in family commuting. Simply put, we don’t just intend to bring a six- or seven-seater onto the market, we want to create a new segment that doesn’t. ”Exist. KY will be a game changer in this segment, “said Park.
“India is a very important market for Kia worldwide, not only in terms of sales volume, but also has the potential to be a manufacturing and global research and development center,” said Tae-Jin Park, MD and CEO of Kia India , at an event here.
The company has already received very good feedback for Seltos, Sonet and Carnival in the country, he noted.
Kia has become the fastest player in India’s auto industry, surpassing the cumulative sales mark of three lakh in less than two years of starting business in the country. The company reached the milestone in July of this year.
With inputs from PTI
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