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Legendary German photography company Leica Camera has debuted its first laser TV on CES 2023. The Leica Cine 1 is a 4K triple laser ultra short throw (UST) projector developed in collaboration with Hisense. It will be available in both 100-inch and 120-inch versions with prices starting at $8,295 when it hits the US market in Q3 2023. Leica plans to sell the Cine 1 in Europe in the spring.
Although the laser core of the Cine 1 is built by Hisense, Leica adds its own touch to the Laser TV to ensure it lives up to what people expect from the Leica brand. This includes a Summicron lens developed by Leica, which was adjusted to the image size of the projector, as well as Leica’s own image processing (Leica Image Optimization, LIO for short) to optimize the image quality with special algorithms.
It should present a very bright, colorful image: Leica claims a brightness of 2,500 lumens and more than 100 percent coverage of the BT.2020 color space for both models. Leica hasn’t specified which HDR formats it will support, but it’s worth noting that Hisense’s flagship models will work with HDR10 and Dolby Vision.
Leica also highlighted the Cine 1’s classy aluminum-wrapped body, which has small perforations for better ventilation so you can hear the included 50-watt, high-output, dual-speaker Dolby Atmos sound system. The projector also features a clever auto-sliding dust cover to protect the Leica lens when not in use.
We don’t often hear manufacturers discuss non-picture quality issues with UST projectors, but Leica makes it very clear that its Cine 1 is not only more energy efficient than a comparably sized OLED TV, it is can also be better for the eyes. “The projected image of the Leica Cine 1 is significantly less tiring for the eyes than conventional TV displays,” says an emailed press release, “allowing for longer nights of home cinema.”
Similar to Hisense’s recently announced Laser TVs, the Cine 1 is powered by Google TV’s smart TV platform and features a built-in ATSC 1.0 tuner for over-the-air transmissions. It features two HDMI 2.1 ports (one with HDMI ARC/eARC) and a single HDMI 2.0 port for connecting your collection of set-top boxes, Blu-ray players, or streaming media devices. There are also two USB ports (1 x USB 2.0, 1 x USB 3.0).
Will the Cine 1 perform better than Hisense’s equivalent model, which we believe is the L9H? We don’t know the L9H price yet, but its predecessor, the L9G, costs $5,500. This sets the bar very high if Leica wants to justify the significantly higher price.
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