LG is clearly dead serious about expanding its smart TV kingdom, not just in terms of hardware but software too. In addition to adding new apps and services to its smart TVs, such as Apple TV + and support for AirPlay 2, LG has also started licensing its WebOS platform to other smart TV manufacturers. Most of these new features have centered around “passive” entertainment, but this latest feature is entering the interactive content space with the upcoming launch of NVIDIA’s GeForce NOW game streaming on select LG Smart TVs.
There are two or three major game streaming platforms out there these days, but NVIDIA played around with this possibility long before Google revealed its own version of Stadia. GeForce NOW ended beta a little later, but it also has one of the largest number of supported devices. In addition to mobile devices, computers and consoles, GeForce NOW also comes on smart TVs, at least on those with LG’s WebOS.
Selected 2021 models of LG’s 4K OLED, QNED Mini-LED and NanoCell TVs in 80 markets will soon be available for testing Beta version of the GeForce NOW app this is coming this week. Of course, availability still depends on whether the service is actually available in certain countries, but US owners don’t have to worry about that at all. You also don’t have to worry about the hardware capabilities of your TV as the whole point of streaming games is to move the heavy processing to remote computers.
These remote computers happen to be using NVIDIA’s beefy RTX graphics card to stream smooth 1080p games at 60 fps, complete with ray tracing effects. However, a paid subscription is required for this particular feature.
LG naturally promotes features of its televisions, such as deep blacks on its OLED devices and fast response times of 1 ms, in order to combat input delays. It will be interesting to see how the picture quality turns out in the end as it has to be upscaled on 2K and 4K TVs. Nor does LG say whether this app will be exclusive to LG Smart TVs or whether it will eventually find its way to third-party WebOS sets.
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