In order to encourage users to spend more time in their professional social network, LinkedIn is preparing the introduction of a new virtual event platform for audio and video.
As reported through TechCrunch, the company’s new event platform will enable creatives and organizations to list, host, and market interactive virtual events.
LinkedIn actually started looking at events before the pandemic began with the launch of its events center in 2019. However, as more people started working from home, the company added online surveys and video events to give remote workers access to events.
Now, however, LinkedIn is launching its new virtual event platform with an audio-only product similar to Clubhouse, which will launch in beta this month, followed by a video version that will be available this spring.
Audio and video events
When LinkedIn’s new event platform launches in beta later this month, organizers won’t have to rely on other third-party software as it includes all of the tools needed to run interactive content continuously.
Hosts can record and conduct their events directly from LinkedIn, as the new platform includes tools for online attendees and hosts to conduct live conversations and moderate discussions. However, participants can also communicate with each other during and after an event. Promoting these events will be a breeze, and organizers can do so on LinkedIn.
The platform is initially aimed at individual YouTubers who already rely on the professional social network to connect with a wider audience and cover topics such as career development and recruitment.
Jake Poses, Product Manager at LinkedIn, gave more details on the company philosophy of the new virtual event platform for audio and video in an interview with TechCrunch, Saying:
“Our philosophy is to put the organizers in control. We want to make it easier to host virtual round tables, fireplace chats and more. Some may want the event to be more formal or less formal. Some might want to communicate with their audience, open up to the audience. We offer interactivity and support to professionals. “
We’ll likely hear more from LinkedIn once the audio-only portion of its new virtual event platform launches in beta later this month.
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