LinkedIn is developing more tools for its growing base of developers. A year after introducing a special “Creator Mode” profile setting, the company is adding a number of new analytics and video features designed to help creators grow their following on the platform.
The updates include more detailed analytics to accurately track how individual posts are performing, as well as account-level stats to help creators “understand who is reading and engaging with their content.” LinkedIn is also adding tools to help creators increase their presence and draw more eyes to the content they are already creating. Users do not have the option to turn on post notifications for creators they follow, and creators who write newsletters for the platform can promote their posts directly on their profile.
Finally, the company updates its tool for , which allow users to record short introductory videos that appear next to their profile photos. The feature now includes a series of prompts designed to let creators and others know what to include in the clips. (Importantly, unlike LinkedIn Stories, which the company created last year, profile videos aren’t short-lived.)
While LinkedIn may not be the platform most associated with the boom, the company has steadily increased its efforts to attract developers. In addition to “creator mode” profiles, the company has encouraged influential users to share content in longer forms with newsletters and, more recently, with . So far, these efforts seem to be gaining momentum on the platform. The company states that so far more than 5.5 million users have activated “Creator mode” and the number of followers for people using Creator mode has increased by 30 percent overall.
Notably, LinkedIn still lags behind many of its competitors in introducing monetization features for developers. The company announced a $25 million Creator Fund last year, but so far only a small group of creators have had access to it. But building more behind-the-scenes tools to support creators, like better analytics and increasing the visibility of their content, could be an important foundation should the company decide to develop additional monetization capabilities.
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