meta has almost doubled the amount of violent content it removes from Facebook. In the first quarter of 2022, the company removed 21.7 million pieces of content for violating its rules regarding violence and incitement to violence, up from 12.4 million in the previous quarter.
Takedowns were also up on Instagram during the quarter, but only slightly. The company removed 2.7 million posts for violating its violence rules, up from 2.6 million in the last quarter of 2021.
The company shared the new metrics as part of its quarterly enforcement of community standards report. In the report, Meta attributed the increase in takedowns to an “expansion of our proactive detection technology.” According to the company, more than 98 percent of deleted posts were removed before users reported them.
The report comes at a time when Meta is concerned for its response time following the recent mass shooting in Buffalo, New York. Live footage of the shooting circulated on Facebook and other platforms and companies has been slow to remove any new copies. A copy posted to Facebook was shared more than 46,000 times before being removed more than nine hours after it was originally posted. The Washington Post.
As with previous mass shootings like Christchurch, the ability for people to quickly download live footage and make new copies has tested Meta’s ability to enforce its policies.
“One of the challenges we see with events like this is people creating new content, new versions, new external links to try and circumvent our policies [and] evade our enforcement,” said Guy Rosen, Meta’s VP of Integrity, during a phone call with reporters. “As with any incident, we will continue to learn to refine our processes, refine our systems to ensure we can identify that we can remove offending content more quickly in the future.”
The latest report also marks the first time Meta has started sharing stats on content it’s mistakenly removed. Because of violent content, the company said it eventually recovered 756,000 Facebook posts that were appealed after they were originally removed.
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