For the first time in a decade, Bing is relevant. Microsoft has launched its “New Bing” initiative, which integrates ChatGPT AI technology into the search engine. Similar changes are also made in the sidebar of the Microsoft Edge browser.
Dubbed the Prometheus model, this AI technology is an evolution of OpenAI’s ChatGPT. It’s basically a chatbot within a search engine. Instead of using traditional search terms to find information, you can chat with Bing or ask it to complete simple tasks — in examples from Microsoft, the new Bing can help you write a story, create a travel plan, or find you Music festivals that might interest you.
Conversational AI appears on the right side of typical Bing searches. But you can also extend Bing to a ChatGPT-like interface, which is ideal for complicated tasks, since this type of AI requires a bit of back and forth.
As for Microsoft Edge – well, this technology will support two new browser-based features. The first, called “Chat,” lets an AI summarize what webpage you’re viewing. But the other feature called Compose can help you in writing emails, blog posts, and long papers.
For what it’s worth, we don’t think this technology is ready for the market. Conversational AI technology, including ChatGPT, is not a reliable source of information. We hope Microsoft makes it clear to users that the “new Bing” is experimental and that its AI capabilities should be used with some critical thinking.
See the Microsoft website for examples of the new Bing. This technology will be rolled out slowly over the coming months, but you can gain early access by joining a waiting list (if you want to be at the top of that waiting list, you’ll need to install the Bing app and set Microsoft defaults on your PC ).
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