The Firefox manufacturer Mozilla has announced a comprehensive new program to examine the scope and depth of the tracking services of the Facebook parent company Meta.
Led by Rally, Mozilla’s premier data-sharing platform for privacy, The Facebook Pixel Hunt is run in partnership with The Markup Team, an American data-driven journalism nonprofit that deals with ethics and the impact of technology on society Mozilla users, who volunteer.
To help the two organizations, users will need to install Rally (which is what they do on this link) and then sign up for the Facebook Pixel Hunt this link. Then it goes on as usual. You surf, the data is generated, collected and sent to the two companies for analysis.
Mozilla launched Rally in June 2021 as an extension to the popular browser that aims to raise awareness of the value of people’s data.
The data generated through the use of the extension will be used to support various studies. The first included a study by Princeton University’s Center for Information Technology Policy on news and misinformation about politics and Covid-19 on digital services, as well as a study by the Stanford University Graduate School of Business on how people consume news and what it is Effects of advertising on consumers.
However, the markup is the first time Rally has worked with an organization outside of academia.
According to Advertising week, Mozilla rally product manager Ted Han, said in a statement that the world cannot wait for platforms to “do the right thing, especially when so much depends on it.”
“This partnership aims to lead the way in new and critical ways to illuminate the reality of the internet, led by the people who make it. This partnership comes at a time when the consequences of a fragmented consciousness have never been so severe. “
In times of heightened risk of identity theft, protecting online data has never been more important. Internet users are often advised to be careful with who they share their personal information with, to use strong authentication methods whenever possible, and to connect to the Internet via VPN to encrypt the communication channel.
Facebook has often been criticized for its handling of user data, with one of the larger incidents occurring between 2013 and 2016. It was then revealed that the company was granting British consultancy Cambridge Analytica access to user data without their consent for the purpose of political advertising in the run-up to the 2016 US presidential election.
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