Philips has unveiled two intriguing and good-looking new OLED TVs with the name OLED+907 and OLED+937. They’re a great product design based around LG’s bright OLED EX panels, and the onboard sound system is pretty slick and powered by Bowers & Wilkins.
It’s common for people to complain that the sound doesn’t match the picture quality of these high-end panels. However, Philips aims to provide a unique integrated sound system.
However, Philips also brings some technology with it, as it uses its own Philips P5 Gen6 processor, which handles the image processing and more. The strength of the P5 Gen6 is that it takes the user’s environment into account thanks to the ambient light sensors built into the TV.
Over the years, Philips has collected a lot of data that it is now using to build the neural networks that power the P5 Gen6’s artificial intelligence (AI).
Philips claims that its implementation of the OLED EX panel can achieve 1300 NITs of sustained brightness, which is exceptionally high in the OLED TV world. This is made possible by a new heat sink that can dissipate the enormous heat generated by such lighting. Before you ask, Philips says that even at peak brightness levels of several minutes (10 minutes?)
The OLED+937 integrated speaker stand system is an integrated Dolby Atmos soundbar, giving it a significant advantage over speakers encased in a very thin TV enclosure. The obvious downside is that it somewhat limits your home design options.
The OLED+907 has a smaller speaker array that sits flush with the panel, but it still packs ten drivers for an 80W 3.1 sound system. This version is probably the best compromise between slim design and sound quality.
Being a Philips product, it features Ambilight RGB lighting control to cast a perfectly matching glow at the back of the TV for even more immersion in the TV’s content.
There’s no need to buy a smart TV dongle either, as both TVs run Android 11 and you can download most of our favorite apps.
Overall, this launch was a pleasant surprise from Philips. We loved how the company could combine leading technologies from top suppliers with their technology and design to build great products.
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