Cristiano Amon, President and CEO of Qualcomm, delivered the opening speech at IFA 2022 in Berlin. During his hour-long speech, he highlighted the key innovations of Qualcomm’s latest computing platform, the Snapdragon 8+ Gen 1.
One of the main pillars of Qualcomm’s high-end technology is Snapdragon Connectthe “best in class in 5G, Wi-Fi and Bluetooth”.
Amon’s vision for Snapdragon Connect is, ”to build the foundation of the cloud-connected society for the gigabit society, embracing every single spectrum and harnessing intelligence to enable whole new connectivity experiences.”
Snapdragon sound is another important pillar of the Qualcomm platform. “Alongside modem and AI, we see that sound is now more important than ever[…] We focused on creating the best possible audio experience with Snapdragon sound,” said Amon.
According to Amon, Snapdragon Sound is geared to provide high-resolution audio, lossless Bluetooth music streaming, lag-free audio experiences, and noise cancellation.
Qualcomm’s latest consumer study shows that crystal-clear calls are the top purchase factors for 85% of people when looking for wireless headphones, and 58% said lossless or high-definition audio is the number one reason why they buy earbuds, which is a trend that’s growing straight for three years.
Bose CEO Cristiano Amon and Lila Snyder announced a partnership between Qualcomm and Bose, what that means Qualcomm S5 audio SoC will bring robust connectivity, ultra-low power consumption and advanced processing to future Bose products.
Towards the end of the keynote, Cristiano Amon, along with Facebook CEO Mark Zuckerberg, announced a multi-year, broad-based strategic agreement to establish technical collaboration between the engineering and product teams of both companies for the development of custom Snapdragon XR chips for the future Meta Quest deepen VR headsets and other meta devices.
“By partnering with Meta, we are bringing together two of the world’s leading metaverses to revolutionize the future of computing for billions of people in the years to come,” said Cristiano Amon, Qualcomm President and Chief Executive Officer.
You can Watch the full keynote here.
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