Earlier this year, a handful of developers, including Steve Troughton-Smith, found references to “,” the operating system for Apple’s long-rumored virtual and augmented reality headset. Now, just over a week before the start of , the name has reappeared in trademark filings seemingly linked to the company.
It can’t be a coincidence that on June 8, 2022, the “realityOS” trademark, owned by a seemingly non-existent company dedicated specifically to “portable computing hardware,” is filed worldwide https://t.co/myoRbOvgYes + https://t.co/AH97r95EMn pic.twitter.com/uvsiZCj2rR
— Parker Ortolani (@ParkerOrtolani) May 29, 2022
On Friday, Product Manager Vox Media took to Twitter to share two filings with the United States Patent and Trademark Office that he found registered with a company called Realityo Systems LLC. As Parker and others have pointed out, there is evidence that Realityo Systems is a shell company created by Apple to cover its tracks.
First, there’s the foreign filing deadline for both brands on June 8, which falls just two days after WWDC 2022 begins. Additionally, as noted by , Realityo Systems LLC shares an address with Yosemite Research LLC, the shell company Apple used to secure trademarks for previous versions of its macOS operating system, including . Another interesting piece of evidence is that Realityo Systems has filed trademark applications in some countries that include a realityOS logo written in Apple’s signature San Francisco typeface.
The timing of the filings suggests Apple is getting closer to the day when it will be comfortable sharing details about its augmented and virtual reality ambitions. However, we caution against expecting an announcement as early as next week. In his latest Bloomberg’s Mark Gurman predicts the company won’t be making a “full-fledged presentation” of its mixed reality headset at WWDC. In fact, he says he would be “cautious to expect such an announcement from the company.” Gurman previously reported that Apple is considering delaying the device’s debut to 2023 due to ongoing development issues. Still, the company is clearly moving forward with the project.
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