With TikTok so popular, it’s not surprising that other companies are trying to jump on the bandwagon with similar services. In the case of Reddit, they announced back in December 2020 that they would be taking over Dubsmash, a TikTok competitor, in the hopes of connecting it to its platform.
Back then, the app would continue to exist separately from Reddit, but that will no longer be the case. In an announcement made by Reddit in February 2022, they will shut down Dubsmash. It will no longer be available in the app stores where it was available, and the app will no longer work either.
That doesn’t mean Reddit is giving up its ambitions for a TikTok competitor, however. Instead, they’re going to take Dubsmash and incorporate its features into the Reddit app itself. According to Reddit, “Since joining, the Dubsmash team has worked to incorporate its innovative video creation tools into Reddit – with the aim of empowering Reddit’s own creators to express themselves in original ways that are authentic to our communities.”
That means users don’t have to use Dubsmash as a standalone app, but must now use the Reddit app if they want to keep using its features. In a way, it makes sense as it would also draw users to the Reddit platform if they weren’t already on it. Reddit has also announced a number of new features and also Reddit-exclusive lenses that users can look forward to.
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