Samsung confirms 77-inch QD OLED panel for CES 2023. Will it be a TV?

Samsung Display has confirmed that it will show a newly developed 77-inch variant of its QD OLED panel technology at CES 2023. Whether Samsung Electronics will follow suit with an announcement of a 77-inch QD OLED TV remains to be seen for now, but I expect to know more in the early days of the show.

At CES 2022 we got our first glimpse of Samsung Display’s QD OLED panel technology. At the time it seemed mighty impressive – the best image quality I had ever seen.

Since then, QD OLED panels have been released as consumer products via Samsung Electronics’ S95B TV, Sony A95K TV and two Dell Alienware monitors. Each of these products was hailed as best in class by both Digital Trends reviewers and representatives from across the media landscape. With perfect black levels and higher color brightness than LG’s WOLED technology, QD OLED screens are indeed a feast for the eyes.

Still, complaints about limited screen size options became a common refrain among consumers. Many TV enthusiasts claim to have waited until it became available in a larger format before investing in the new type of TV. Now, a 77-inch QD OLED TV appears to be on the way. But that’s not a foregone conclusion.

While Samsung Display assured me at CES 2022 that their new QD OLED panel would appear in a consumer TV later this year, they couldn’t guarantee that the TV would be made by Samsung Electronics. Admittedly, a few weeks later the existence of the S95B TV was officially announced, but I’ve heard there was some internal discussion as to whether/when this TV might be launched.

Of course, if Samsung Electronics hadn’t made a TV out of it, Sony would have. And that’s likely the case here with the new 77-inch size option.

[5:57 PM] Caleb Denison

In the same press release, Samsung Display also mentioned a 49-inch ultrawide QD OLED panel clearly intended as a computer monitor and likely to be made by Dell’s Alienware division. Other product mentions include a new flexible hybrid QD-OLED display, a sliding display and a digital cockpit made of QD-OLED panels. We’ll bring you all of these products as we continue our CES 2023 coverage.

It may be hours, days or weeks before we have a definitive confirmation, but all signs point to a 77-inch QD OLED TV launching in 2023.

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