So here is a crazy story. Samsung should have a big SoC launch today, but that launch didn’t happen. Samsung did not cancel or postpone the event. January 11th was announced and we even wrote about it, but when the time came for the event nothing happened! Samsung did a no-call-no-show for a major product launch. The day is over and the company still has to respond to hundreds of press inquiries that are undoubtedly flooding its email inbox, including ours! Samsung got the entire tech industry up and running, and now people no longer say why. Nobody knows what’s going on.
The Exynos 2200 should (?) Be a big launch for Samsung. After all, it is the first Samsung SoC with the headline-grabbing feature of an AMD GPU. The two companies announced this deal a year ago, and we’ve been dizzy ever since. The Exynos 2200 will (or should) debut in the Galaxy S22. This kick-off event is currently planned for February 8assuming Samsung doesn’t make all the ghosts again.
Announcing the Exynos 2200 event just 12 days ago, Samsung said, “Stay tuned for the next Exynos with the new GPU born from RDNA 2, Jan 11, 2022.” (RDNA 2 is an AMD GPU architecture). In addition to a tweet from the official, verified, @SamsungExynos Account, the company also cut a promotional video that ends on January 11, 2022. You can still check it out on archive.org. The best thing Samsung did to communicate the status of the Exynos 2200 was clearing out its tweets promoting the show.
Since we don’t have an official word on what’s going on, all we can do is reach out to the rumor mill for answers that are currently on fire. You should take caution next time, but on January 10th – before it was clear there wasn’t going to be an Exynos event – Samsung leaked it Ice Universe tweeted that “Samsung has postponed the release of Exynos2200.” Another yummy, Dohyun Kim claims that Exynos 2200 will be completely removed from the Galaxy S22 range. Instead of the usual breakdown of Exynos for some regions and a Qualcomm Snapdragon chip for other regions, each Galaxy S22 would use a Snapdragon chip. How Samsung could ever do this a month before it launches is unclear, but we have to see what the actual ship date of the S22 is.
Samsung has postponed the release of Exynos2200. The release of Samsung exynos has not gone smoothly since last year. In fact, the Exynos 1200 was originally scheduled for November but was canceled halfway through. It seems like a lot of things are happening inside Samsung LSI, but not a good thing.
– Ice Universe (@UniverseIce) January 11, 2022
Samsung’s Exynos division has been struggling for years, and the AMD deal should be its big comeback. An exciting, powerful GPU with desktop Radeon branding would have caused a stir. However, Samsung’s marketing team has already pushed the gaming approach forward, and this would be an awkward marketing task as not every region would have got the Exynos chip.
With everything going on in the world, announcing a delay would not have been a big deal. But I’ve never seen a big tech company just not show up for its own event. Instead of a comeback, this is a new low point for the Exynos division. We’ll update this article if Samsung ever gets together and makes a statement. We are all waiting.
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