According to the Worldwide Quarterly Wearable Device Tracker report by IDC or International Data Corporation, Samsung is the number one brand in terms of shipment volume when it comes to smartwatches and premium TWS earbuds in India.
According to the IDC report, in the three months ended March 2022, Samsung had over 65 percent of the shipment volume in the smartwatch category and around 31 percent market share in the premium TWS category. IDC defines a premium TWS earbud as one that costs over Rs 5,500 or over $75.
Aditya Babbar, Senior Director and Head of Product Marketing, Samsung India, said in a statement: “Galaxy Watch4, QoQ in India saw double-digit growth thanks to industry-leading features such as body composition and personalized sleep coaching, while Galaxy Buds2 won hearts with premium sound quality and enhanced active noise cancellation. We have ensured wider availability of our devices through both offline (6000+ stores across India) and online channels (all leading e-commerce platforms) and also introduced improved payment mechanisms and financing options to increase access and the to increase affordability.”
The Galaxy Watch 4 series is a favorite among premium smartwatch enthusiasts because of its premium design, top-notch health tracking, and awesome display. Another aspect of why it performed so well is the fact that it integrates really well with the Android ecosystem. This is because Samsung has been able to integrate WearOS with its own wearable software and top-of-the-line wearable hardware.
Likewise, Samsung’s smallest and lightest earbuds yet, Galaxy Buds2 with enhanced ANC have a great design and are extremely comfortable to wear all day long. And of course they sound great. Again, the fact that the Galaxy Buds2 pair very well with most Android devices while retaining most of their rich feature set is why they’ve sold so well.
Meanwhile, Apple had the second-largest share of the smartwatch market in terms of shipment volume at 22.7 percent. Rounding out the top five were Fitbit at 4.7 percent, Fossil at 3.5 percent, and Garmin at 1.7 percent.
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