It’s not uncommon for a Steam game’s keyframes to be crammed with award logos, rating scores, and discount text. It’s a way for publishers and developers to convey that their game is worth considering, but it can be annoying at best and misleading at worst. To get rid of both annoying and potentially suspicious behavior (e.g. awards logos for awards that may not exist, or rating scores from sites that are a little shady), Steam introduced a new rule that gets rid of them entirely.
According to Valve, the most obvious problem is that award logos, reviews, and discount ads clutter the image and often shrink the actual game logo beyond recognition. Other issues include the use of rating results “which are no longer accurate” as well as the baked-in use of English language text that “isolates much of the non-English speaking Steam audience”. Also, Valve points out that each Steam page has its own place for rating results, awards, and discounts (especially if you’re using Advanced Steam).
So there are some new hard rules for saving key graphics, or in Valve’s words “saving graphic assets”. From September 1st, review scores, price names, and promotional text for discounts will be banned. Likewise, any “text or image promoting another product” (e.g., a sequel) is prohibited, as is any other “miscellaneous text.” When a publisher or developer is promoting a new seasonal update or major patch, they must use “artwork overrides,” which are basically a separate layer on top of the existing image.
These new rules complement existing rules that were a bit more vague; you can read all about it in the announcement. Going forward, you won’t see a game key graphic promoting a 10/10 rating from TopGamerReviews with award ribbons like “Best strategy game ever voted by my dad after two beers last Saturday”.
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