Tata Passenger Electric Mobility (TPEM) has unveiled a brand new EV concept called Avinya. In case you are wondering, Avinya derives from the Sanskrit language and means innovation. The Avinya concept is based on Tata’s Gen 3 architecture and will be the basis for a range of new electric vehicles from the domestic automaker. Tata Motors officials indicate that the Avinya concept will be launched by 2025.
On this landmark occasion, N Chandrasekaran, Chairman of Tata Sons and Tata Motors, said: “In bringing the Avinya concept to life, the central idea was to offer a mobility solution like no other – cutting-edge software on wheels that is well-designed, sustainable and carbon-reducing -Footprint of the planet. Green mobility is at the core of TPEM, and the Avinya concept perfectly reflects what the company stands for – a creation that will not only accelerate the adoption of electric vehicles, but also lead this movement. Additionally, we are uniquely positioned within the Tata Group to bring all the expertise needed to build these mobility solutions and we are confident that we will have a greater and lasting impact not only in India but globally in the years to come will exercise. ”
Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd. added: “We at TPEM are indeed proud to present the Avinya concept to the world, a central vision in signaling a ‘new paradigm’. Clinging to its values of simplicity, timelessness, effortlessness and grace, the Avinya is not just a concept but our new identity, an identity that is here to challenge the status quo. It makes me very optimistic to introduce a new vehicle typology that will open up opportunities beyond mobility for the automotive industry – a quiet place that offers you a full sensory experience while driving. At the core of the Avinya concept is “IN”, demonstrating our Indian roots and underscoring our pride in discovering new ways of moving and propelling vehicles. The Avinya concept is the fruit of our initial idea, which builds on our Pure EV GEN 3 architecture and allows us to produce a range of globally competitive electric vehicles. Our vision for pure electric vehicles focuses on providing wellness and rejuvenation when traveling, supported by cutting-edge technologies aimed at improving the overall quality of life.”
The Avinya concept was originally said to be inspired by a catamaran. Tata believes it combines the essence of a premium hatch with the luxury and versatility of an SUV and the spaciousness and functionality of an MPV. In our eyes, it kind of brings back the concept of the station wagon. A clear highlight at the front and rear of the vehicle is a new appearance. This new identity as part of the DRL is a subtle nod to Tata’s commitment to improving the quality of life and a crucial step in the evolution of electric vehicles. In addition, of course, there are the “butterfly” doors, which give the concept vehicle a touch of class.
Tata has also fitted the Avinya concept with a skydome, enhancing the overall sense of space and natural light. That’s not all, there’s also the funky steering wheel design, voice-activated systems, rotating seats and an aroma diffuser for a relaxed aura. In addition, the Avinya concept is designed for less screen time. With this in mind, the Avinya concept was designed screenless to eliminate in-car distractions and create a stress-free environment for the mind and spirit.
The Pure EV GEN 3 architecture is based on the use of next-generation materials, efficient electronic components and proprietary energy management strategies and efficiency management algorithms. There is extensive use of lightweight materials and an optimized structure for an EV-only powertrain with appropriate stiffness enabled that helps minimize overall mass, resulting in good weight management. In addition, the battery used will support ultra-fast charging capability, in line with infrastructure development, allowing a range of at least 500 kilometers in less than 30 minutes.
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