Tata Motors has now passed the 10,000 unit sales mark with its electric vehicle (EV) portfolio. That cumulative number of over 10,000 electric vehicles sold includes models Tata Motors sold for both personal and commercial use, including sales of the original Tigor EV, Nexon EV, and the recently launched Tigor EV Ziptron and Xpres-T EV Limousine for fleet buyers. It was the Tata Nexon EV – which hit the market in early 2020 – that accelerated the electric vehicle boom for Tata Motors, making up a large portion of the 10,000 electric vehicles Tata has sold to date. Interestingly, 1,000 of these were sold in August alone.
With the success of the Nexon EV, Tata Motors now dominates an impressive 70+ percent of the fledgling Indian electric vehicle market. To further strengthen its efforts, Tata has also built over 700 charging stations in 120 cities and leveraging the capabilities of other Tata Group companies, including Tata Power, Tata Chemicals and Tata AutoComp, to rapidly develop a sustainable EV ecosystem.
It should be noted at this point that only Tata Motors’ electric vehicles – including the Nexon EV, Tigor EV Ziptron, and the Xpres-T EV – are eligible for hefty subsidies from the central and state governments, as they are the only models for under Rs 15 lakh available as mandated by the FAME II program (which currently only subsidizes electric vehicles registered for commercial use) and relevant state guidelines. Most states are extending an overall incentive between 1.50 rupees and 2.50 rupees, which will help bring down the price of Tata’s electric vehicles significantly.
Benefiting from these incentives, Tata Motors electric vehicles have seen strong adoption in recent months, with waiting times for the Nexon electric vehicle now spanning several weeks. According to sources, Tata has also received a healthy number of bookings for the newly launched Tigor EV Ziptron, which, while offering similar range to the Nexon EV, costs considerably less than the already popular Nexon EV.
Tata also recently announced prices for the fleet-only Xpres-T EV, which range from Rs. 9.54 to Rs. 10.64. Lakh (ex-showroom, including FAME-II subsidy).
Spurred on by the success of the Nexon EV, Tata Motors has already announced that it will bring more electric vehicles to the market in the near future and will have a total of 10 battery electric vehicles in its portfolio by 2025. The Tata. include Altroz EV (presented at the Geneva Motor Show 2019), the Tata Punch EV and the reborn Tata Sierra EV.
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