TikTok is conducting a broader test of games in its all-conquering app. The company recently added a way for developers in some markets (including the US) to attach one of nine minigames to a video by tapping the Add Link button and selecting the Minigame option. When viewers come across a video associated with a game, they can start playing it by tapping a link next to the creator’s username.
“We are currently exploring bringing HTML5 gaming to TikTok through integrations with third-party game developers and studios,” said a TikTok spokesperson TechCrunch. One of the games is from Aim Lab, makers of a popular aim training app of the same name. His TikTok game is called Mr. Aim Lab’s nightmare. TikTok’s other partners in the initiative include developers Voodoo, Nitro Games, FRVR, and Lotum.
None of the games currently have ads or in-app purchases and the project is in the early testing phase. TikTok wants to find out how (or if) developers create content around them and how users interact with the games. As The edge Notes allows users to record their gameplay and share it in a fresh video.
Reports over the past few months indicated that TikTok was gearing up for a major foray into gaming. Parent company ByteDance bought game developer Moonton Technology last year. TikTok has teamed up with Zynga for an exclusive mobile game called Disco Locomotive 3D; called a charity game garden of good, which allows players to raise donations to Feeding America, became available on the US version of TikTok in June. TikTok previously tested HTML5 games in Vietnam.
Other big tech companies have made forays into mobile gaming, including Apple, Google, and more recently Netflix. Of course, Zynga became a social gaming giant with the help of Facebook’s massive reach as Facebook entered cloud gaming in 2020. It’s no secret that Meta is trying to mimic many of TikTok’s features in its apps, so it’s interesting to see TikTok taking a leaf out of Facebook’s playbook on the gaming front.
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