TikTok creators may soon have an easier way to cash in on their posts. As part of a TikTok Pulse advertising solution, the social media giant is offering will start “Explore” a program that shares advertising revenue with influencers, publishers and well-known public figures. Those with at least 100,000 followers are eligible in the first phase, TikTok said.
The Company told TechCrunch Pulse will launch in the US this June, with other countries due in the fall. TikTok will split the revenue equally between itself and the producers. That’s slightly worse than Instagram (where YouTubers get 55 percent), but still significant.
The attraction is obvious: If you are popular enough, you can earn money with every post. That could encourage more posts on TikTok, not to mention discourage some video makers from relying heavily on sponsorships or donations.
Of course, TikTok also helps. It could prevent stars from jumping to Instagram or other potentially more lucrative competitors. However, it could also encourage more YouTubers to produce ad-friendly clips – you might see cleaner, less polarizing material. That won’t be exciting if you like TikTok’s more political or risqué content, but it could help TikTok withstand increasingly fierce competition.
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