You didn’t have to wait long to see Twitter’s revamped verification system in action. The edge reports that the social network has begun putting its subtle “official” ticks on major accounts, including celebrities, major publishers and politicians. This contains Engadget, The edge and general publications such as The New York Times. Oddly enough, new Twitter owner Elon Musk doesn’t have the mark yet – you’d think he’d be quick to adopt it given the many impersonators using his name to spread crypto scams.
VP Esther Crawford previously stressed that the “official” badge is not available for purchase, unlike the blue ticks that come with an $8 Twitter Blue subscription. However, those who previously received blue ticks will not necessarily receive the second label. It’s not yet certain if those aiming for the additional brand will have to go through further vetting.
The complete rollout should be relatively quick. Twitter has been testing the “official” ticks for some time and previously said deployment should be complete in the coming days.