There was a time when it felt like a new streaming service was launched every month. Every media company needed to have its own service — and that may finally have happened. No new services introduced in 2022.
It’s hard to believe, but 2022 marks the first time in 10 years that no new streaming services have launched. And we’re not just talking about major streaming services — it hasn’t launched a service below a million subscribers either. What happened?
Note: CNN+ launched in March 2022, but shut down just a month later in April 2022.
TIED TOGETHER: Which streaming service has the best movies, by the numbers
How we got here
The popularity of streaming services is largely due to Netflix, which launched its streaming service in January 2007. Hulu and Amazon also launched streaming services around the same time.
For a while, Netflix and Hulu were basically the two services you would use to find something to watch. Most of the major media outlets had contracts with one of the two services, and it was a pretty good situation. Then came the boom (via GammaWire).
- 2013: Claro Video, SonyLIV, Acorn TV
- 2014: CBS All Access, iflix, Crave, Stan
- 2015: Sling, FuboTV, Showtime, YouTube Premium, Curiosity Stream, Globoplay, Neon, Shudder
- 2016: HayU
- 2017: ALTBalaji, BritBox
- 2018: ESPN+, ZEE5, Royal Bioscope, Kayo Sports
- 2019: Disney+, AppleTV+, BET+
- 2020: HBO Max, Peacock, Smash, Aha
- 2021: Discovery+, Paramount+
There are a few things that started the boom. Media companies realized they could create their own streaming service for their content instead of putting it on Netflix. Streaming cable TV alternatives also emerged. But the well seems to have dried up.
TIED TOGETHER: Which streaming service has the most movies?
Where have the streaming services gone?
People like to complain about the number of streaming services to choose from these days. It looks like we’ve actually reached the peak of streaming.
All the companies that wanted a streaming service launched their service. Now we’re seeing big companies gobble up other services or consolidate their brands into one
cable package Service.
Choosing a streaming service these days is essentially opting for a bundle of TV networks. However, it might actually be worse than cable TV. If you want Discovery Channel and Comedy Central, you have to pay for Discovery+ and Paramount+.
If streaming services have truly peaked, the next few years will be downhill again. Cable TV seems to be the better option again, and that may be just what the media companies have been wanting all along.
The best streaming services of 2022
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