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Compared to the early 21st century, you have many more ways to connect with your audience. For example, social media has boomed and podcasting has become incredibly popular. But despite all of that, email marketing remains one of the best ways to connect with your audience.
Building an email marketing list has several benefits; Perhaps the greatest thing is that you can speak directly to people who have given you permission to do so. In addition, you can promote any new product or service that you release. Mailchimp is one of the best tools for managing email marketing campaigns. But what is it exactly and how does it work? That’s what we’re going to talk about today.
What is Mailchimp?
Mailchimp is an email marketing platform that has been around since 2001. Since then, it has become one of the most popular email campaign management tools on the web. The company is headquartered in Atlanta, Georgia and is known for its quirky branding and marketing campaigns.
Today, Mailchimp is owned by Intuit — which is public and bought the company for $12 billion in 2021. Mailchimp has over two million monthly active users and over 13 million overall. The company generates well over 500 million US dollars in annual sales.
How much does Mailchimp cost?
Mailchimp offers a wide variety of pricing plans, and the amount you pay depends on several factors. Prices vary depending on the number of email subscribers you have, and you also need to consider the service you want to use.
If you have fewer than 500 contacts in your email list, you can use Mailchimp for free. With the free version, you can send up to 2,500 emails per month and benefit from multiple third-party integrations. In addition, you will find an easy-to-use email composition tool.
Mailchimp also has three paid tiers. If you have fewer than 500 contacts, you can purchase the Essentials subscription for $11 per month. You can add up to three users to this plan, send up to 5,000 emails, and have up to 50,000 people in your contacts.
You can also use Mailchimp Standard, which costs $29 per month — and that’s good for up to 100,000 contacts. Meanwhile, Premium — which lets you get unlimited contacts and send up to 150,000 emails a month — costs $299 a month. Note that all of the above prices increase as your subscriber count increases. You will also have to pay additional fees if you exceed your monthly allowance.
Does Mailchimp have third-party app integrations?
Whether you’re a creator or run a full-fledged business, you’ll likely use multiple apps. These can range from communication tools like Slack to note-taking apps like Notion or OneNote.
Ideally, to reduce the strain on your brain, you should keep all your apps in one place. And with Mailchimp, you can do just that. Mailchimp lets you integrate several third-party apps, including:
You can also sync your contacts from several other places, including Salesforce and Squarespace.
Can you use Mailchimp on different devices?
If you don’t want to confine managing your email marketing campaigns to your computer, it’s a good idea to know where else you can use Mailchimp. For users with Apple devices, you can download an app for your iPhone or iPad. Mailchimp also has an app for Android users.
What can you do with Mailchimp?
Now that we’ve discussed more about what Mailchimp is, let’s look at what you can do with the platform. In the following sections, we mention the main things Mailchimp is useful for.
1. Manage subscription lists
As your mailing list grows, you’ll want to manage your subscriptions—especially if you’ve already seen that Mailchimp can get expensive. Fortunately, managing your contacts in Mailchimp requires little effort. If you use Mailchimp, it’s easy to add or remove people from your subscriptions list.
To delete contacts, go to Target Group > All Contacts > Manage Contacts. Then select unsubscribe addresses from the drop down menu. Enter the users you want to unsubscribe from your list before selecting them to unsubscribe Button. You can also use Mailchimp to manage subscriber preferences, import contacts, and add new subscribers. The app also lets you manage messages you receive from others.
2. Create campaigns
One of the main reasons people use Mailchimp is to create email campaigns. And if you want to produce messages, you don’t need to have any coding or graphic design experience; everything is uncomplicated. In Mailchimp, you can create both emails and landing pages. Both give you a good range of customization options – including the ability to upload your own images and logos.
You can also use Mailchimp to create embedded forms. To access all of these, go to Create in the top left corner – before you select the media shape you want to create. If you use Mailchimp, you can also use the Creative Assistant to help you create better campaigns with minimal effort.
3. Tracking Analytics
When running an email marketing campaign, tracking success is crucial. And in Mailchimp, you have a variety of tools to help you do just that. If you go to… Campaigns > Email Analysis, you can determine the click-through rate of your emails. In addition, you also have the option to see how many users have opened your message.
Mailchimp offers a few other handy analytics tools. For example, you can find out how much money you’ve made from each email. You can also see how many users are unsubscribing from your messages.
4. Create and automate customer journeys
As your business grows, you want to automate as many manual things as possible. And if you use Mailchimp, this will be much easier for you. When expanding the automations you’ll find a wide range of tools to help you send welcome emails, order confirmations, and more.
To use tools like sending emails, you need to sign up for a paid subscription to Mailchimp. It’s something to keep in mind in your early days, as welcome emails come in handy for engaging your audience from the get-go. You might also want to check out some of the best email template makers for freelancers.
Mailchimp: An excellent email marketing tool for managing your audience
If you’re looking for a beginner-friendly tool to manage your email marketing campaigns, you could do a lot worse than Mailchimp. The service offers many features to be happy about even if you only have a free plan.
When you use Mailchimp, you can automate various communications with your audience. In addition, you can easily create emails without leaving the app. Thanks to multi-device capability, you can keep track even when you’re on the go.
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