YouTube Shorts, the vertical, short, and very TikTok-like YouTube video format is now making its way onto TV screens.
The sixty-second clips were hugely successful for YouTube. Sunder Pichai, CEO of Alphabet, YouTube’s parent company, made the announcement earlier this year Short films are viewed over a billion times a day (opens in new tab). The developers quickly capitalized on this pump out new features for shorts (opens in new tab) to expand his skills. So jumping onto TV screens is a logical next step, however according to the official announcement (opens in new tab)the move was not so easy.
The main problem was figuring out how to get vertical videos intended for smartphones onto horizontal TV screens.
How it works
The solution to this problem was to create a custom option that “gets the best of [a] the extra space in widescreen.” Shorts are displayed with an outline around them that alludes to a smartphone screen. Behind the videos is a “color-sampled blurred background” that reflects the content. YouTube saw that it was a better fit than a simple pitch black background. Basic functions like the Like and Dislike buttons are located next to the video.
Short films on TV can be found by scrolling down to their section in the YouTube Smart TV app. Once you select a short film, the videos will play in an endless loop until you exit. You can use the center button on your remote to start or stop a short film, or use the play and pause buttons instead. according to an official video (opens in new tab). Pressing the right button on the remote will display information about the video such as: B. the video title, the creator and the sound used.
Use the up and down buttons on your remote control to navigate between short films. Work on the feature is ongoing with plans to include more community features like the ability to subscribe to a creator while they’re watching a short film.
YouTube Shorts on TV launches today and will roll out to streaming devices and TV models made after 2018 over the coming weeks. The company says it might not work on older TVs, which means there might be a lucky few that do.
The feature is also coming to “newer gaming consoles”. Presumably, this means the PS5 and other consoles of the current generation. We asked Google for further clarification and what kind of community features are in the pipeline. This story will be updated when we get feedback.
Given the popularity of shorts, YouTube has seen fit to make the video style easier to create and more economical, especially when it comes to competing with its rival TikTok. YouTube has the advantage of being present on many Smart TVs but still needs that advantage to attract people.
Back in June, YouTube began implementing the first round of ads for its shorts content after receiving positive feedback from various advertisers. Now content creators have an opportunity to monetize their short form content. The company has also revamped YouTube’s editing suite, allowing channels to create short films from their legacy content. Some of the tools include a timeline editor, filters, and a text tool to name a few.
If you’re interested in flexing your creative muscles and uploading YouTube short films, be sure to stop by TechRadar’s own easy-to-follow guide. The initial process can be a bit confusing for newbies.
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