YouTube TV could lose a number of channels this week if its parent company Google doesn’t negotiate a last-minute deal with NBCUniversal to broadcast its programming.
Pricing discussions have stalled as the two companies cannot agree on a fair price for the entertainment giant’s content.
If matters are not resolved by Thursday, September 30th, YouTube TV subscribers will lose access to NBC, Bravo, CNBC, E !, Golf Channel, MSNBC, Oxygen, SYFY, Telemundo, The Olympic Channel, Universal Kids, Universo and USA network. A number of regional NBC Sports networks will also go offline.
That’s a ton of programming for those who signed up for YouTube TV, and when it does happen, Google said it will cut annual subscription costs by $ 10 and drop it to $ 54.99 as of October 1 .
But hopefully it won’t come to that.
“We have been working on renewing our contract with NBCUniversal to keep their content broadcast on YouTube TV,” Google said explained in a blog post on Sunday, 26.
It said it wanted NBCU to treat YouTube TV “like any other TV provider,” adding that it “seeks the same prices that similar sized services get from NBCU”.
Google continued, “If NBCU offers us fair terms, we will renew our agreement with them. However, if we can’t reach an agreement by Thursday, the NBCU channels on YouTube TV will no longer be available and we will cut our monthly price by $ 10 from $ 64.99 to $ 54.99. “
Commenting on the impasse, NBCUniversal said it is demanding “fair prices” from Google to continue using its program, adding, “Unfortunately, Google is refusing to close a deal at these fair prices and is willing to withhold entertainment, news and sports Programming by their paying customers. “
NBCU has even set up a website Called “You Need Channels” to put pressure on Google to agree to terms. The website suggests YouTube TV subscribers to tweet the video streaming giant with the message, “Don’t drop my favorite channels like NBC, Telemundo, USA, Bravo, MSNBC, NBCSN, Golf Channel, SYFY and more. I deserve the channels I pay for! ”A link to change the streaming provider is also offered.
It’s not clear whether Google wants a price cut or NBCU wants to increase its fee, but either way they haven’t been able to come to an agreement so far. Digital Trends reached out to both companies for more information and we will update this article when we hear about it.
Google confirmed in its post on Sunday that the two companies are still in talks to resolve the issue before Thursday’s deadline.
YouTube TV was launched in 2017 and currently offers subscribers more than 85 channels. Digital Trends has a useful guide to the service for anyone looking to sign up – with or without NBCU as part of the deal.
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